In late 2019, I launched a personal marketing and fundraising campaign along with my appointment as an Athletic Brewing Company Ambassador (2020). Athletic Brewing started as the world’s first non-alcoholic craft brewing company and quickly became one of the world’s largest breweries in the world.
Athletic Brewing Company chose its name carefully, as the founders believe one should not have to sacrifice health for the enjoyment of a high-quality craft beer. By ditching the alcohol, athletes are able to enjoy a drink without the detrimental effects of alcohol. Athletic also supports local communities and diversity initiatives by donating a portion of sales to the Two for the Trails program and JEDI initiatives.
My role as an Athletic Brewing ambassador evolved to becoming a full-time employee. I was brought on in November 2020 as Brand Ambassador Administrator. I thoroughly enjoy building a community and enriching lives of those who also love NA beer!
The Ambassador Spotlight series was launched in February 2021. My goal with the project was to highly a community member each month by getting to know them a little bit better. Each ambassador is interviewed at length, and the interview is then posted on the blog, along with photos, a short bio, and social media and website links. It’s been fun getting to know our community members a little bit more in depth. Each ambassador is featured monthly on the Athletic Brewing social channels as well. In February 2022, we did a special Spotlight with a corresponding photoshoot We’re hoping to expand on these in the future!
Athletic Brewing is a HUGE hit at cycling events, especially here in the Texas heat. It’s been fun to both hand out beer and to participate and support local events, such as this Capital City Racing Cyclocross event in October 20221.
One of the things I appreciate the most about this company is that they really do respect your time and your personal life. As you can see, this ultimately allows me the fresh energy to make a good impression in the community. I’m not just there to sell them beer: I’m a fellow supporter of the community as well. It adds authenticity to your message.
Team Athletic was an incredibly special journey for Athletic Brewing. As the title sponsor of two IRONMAN events (Oceanside and Barcelona), we went to work the events and chose a team of Ambassadors to compete in both of them as well.
COVID restrictions made it difficult for our athletes to get to Spain, but our two athletes who competed finished strong. At Oceanside, we had a strong team who all finished — and it was comprised of mostly women, which was extra special considering there were only about 200 women and over 1,000 men!
I was honored to also complete my first 70.3 alongside my teammates. I’ve never done a triathlon before. It was a crazy experience, and it was a difficult journey, but it totally changed my life.
We’re doing Team Athletic again in 2022! (I’m not competing this time, though.) As team captain, I’m organizing the team and ensuring everyone is ready for race day. We’re supplying athletes with tri suits and beer to help them train, and following along through the process. Some of the athletes have never done a triathlon or IRONMAN before, and others are either professionals or seasoned IRONMAN athletes. It’s a really inspiring crew, and I’m honored to be able to help them along on their journey toward becoming an Athletic Brewing IRONMAN!
Adding a new product to our website is exciting, and I create the copy to help our customers learn more about each product. As a lifelong writer, this is one of my favorite things to do!
The Athletic Bar opened its doors in Austin in September 2021. On opening day, I helped participate not only in a fitness class, but in a content shoot as well. We spent more than an hour getting shots that featured the space and the beer. It was a fun experience, and I’m excited to be featured on our Community page!
A few members of the marketing team met outside of Houston, TX, for a photoshoot. It may have been summer, but the autumn vibes were perfect for the lighting!